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NEW YORK — Leo Burnett Worldwide confirmed Wednesday that it has combined its digital, direct and database marketing units to form a new 400-staffer network, called iLeo.
The consolidation, which had been expected [IQ Daily Briefing, Aug. 29], comes three weeks after Publicis Groupe completed its $3 billion acquisition of Leo Burnett parent, Bcom3 Group.
In North America, Leo Burnett unites its interactive subsidiary, Chemistri, with its direct response unit, LB Customer Group. Chemistri was formed in Sept.
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