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CHICAGO Tribune Co. said it would roll out Metromix, the local entertainment Web site that began in Chicago, across all its newspapers.
Leo Burnett here is responsible for digital marketing along with TV, print and cinema advertising. The agency has produced a 30-second commercial for Metromix L.A. that will be shown in movie theaters across Los Angeles and on Tribune-owned KTLA-TV. The client awarded its estimated $10 million ad account to Burnett two months ago.
The company just launched Metromix at the Los Angeles Times, and said it would have a site in New York up and running this week.
Metromix
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