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LOS ANGELES-Frame-n-Lens in Fullerton, Calif., is examining Southern California shops to handle its estimated $4 million ad account.
The incumbent, Italia/Gal Advertising in Los Angeles, recently resigned the account due to “philosophical differences” with the client, according to Ken Gal, the agency’s president and chief executive officer. He declined to elaborate.
Italia/Gal had handled the account for the past four years. Most of the advertising during that time has been in print and on radio. The ads have touted the client as offering brand name frames at prices much lower than those of competing eyewear chains.
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