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NEW YORK A new global integrated brand campaign for Lenovo computers from Ogilvy & Mather here positions the black laptops as the best engineered PCs in the world. The brand targets business professionals.
Six Webisodes set the tone for the push, with laptops being subjected to a range of indignities: flung from moving vehicles at walls, submerged in huge vats of water and tossed about in zero gravity.
The Webisodes average about two minutes each and were intentionally made differently than traditional television spots.
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