LendingTree.com Finals Are an All-IPG Affair

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Regardless of the outcome, the ultimate winner of the $50 million LendingTree.com review will be the Interpublic Group of Cos.
Three IPG-owned shops–Mullen in Wenham, Mass., The Lowe Group in New York and The Martin Agency in Richmond, Va.–this month will stage final presentations, according to a client executive.
The online loan facilitator allows consumers to name their terms to lenders, who then compete for their business on a variety of products, including mortgages, home equity lines of credit and charge cards.

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