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BOSTON LendingTree said it has signed a two-year marketing deal to become mortgage and home lending partner of golf’s PGA and Champions Tours.
This marks the first significant sports sponsorship for LendingTree, which plans to leverage the relationship through an integrated promotion that offers PGA-related rewards to consumers. Beginning in March, those who start their loan request from a new LendingTree/PGA Tour Web site may be eligible to receive rewards after closing on a loan.
Interpublic Group’s Mullen in Wenham, Mass.,
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