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LOS ANGELES Credit Union Direct Lending has launched a search for an agency to build a cooperative advertising campaign on behalf of its members, the company confirmed.
This is a new assignment, said Keven Ellison, vp of marketing and communications for the lending network in Rancho Cucamonga, Calif. Work will include creative and media for a test-market campaign to run in Los Angeles, Orange, San Bernardino, Riverside and Ventura counties. CUDL works with 116 credit unions in the Los Angeles area, Ellison said.
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