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Legoland California, a new theme park under construction in Carlsbad, Calif., has tapped seven Southern California semifinalists to vie for its estimated $10 million account.
The shops are: Asher & Partners, D’Arcy Masius Benton & Bowles, J. Walter Thompson and Ogilvy & Mather, all in Los Angeles; Bates USA West, Irvine; Bozell Worldwide, Costa Mesa; and Seiniger Advertising, Beverly Hills. The agencies are contending for both creative and media duties, according to Robert Phillips, president of Phillips Marketing, the San Diego-based marketing consulting firm conducting the review on behalf of the previously undisclosed client [Adweek, Dec.
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