Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dallas Agency Was Not the New Airline’s Choice in December
DALLAS–Legend Airlines unveiled its first broadcast, cable and print campaign last week as it announced its initial destinations from Dallas’ Love Field Airport.
The airline’s simple, one-word identifier, “Upgrade,” was created by The Richards Group to communicate the carrier’s objective of offering business-class service at coach prices.
The tagline for the campaign is: “The feel of first class everywhere but your wallet.”
The Dallas-based agency developed the all-encompassing branding and advertising strategy for the airline with only two weeks remaining before Legend’s official launch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in