Legal Aid Society to Debut PSAs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Natural lighting, off-camera violence and reality-based situations characterize a new campaign for The Legal Aid Society.

The pro bono effort, the client’s first from Pedone & Partners in New York, features three 30-second spots slated to launch in early June. The ads, which reenact inci dents that be came civil cases for the New York-based group, use onscreen copy and incidental noises for effect.

One spot quietly begins by showing a trophy. Copy reads, “Angela entered the E.R.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in