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BOSTON The American Legacy Foundation on Monday launches its latest anti-smoking campaign from Havas’ Arnold and MDC Partners’ Crispin Porter + Bogusky. Ads tweak the client’s well-known “Truth” positioning with the tagline, “Connect truth.”
One spot, “Replacement Smokers,” opens on a city street crowded with people organizing nude mannequins into a group, each with circular, orange stickers on their chests with the word, “replacement.” A teen says, “Tobacco companies sell a product that kills their customers.
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