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WASHINGTON — For the first time, The American Legacy Foundation will target adult women smokers in a new campaign from Arnold that is set to break in June issues of womens’ magazines.
Based on a true story, the first ad in the campaign, “Letters,” features a woman dying of emphysema who writes farewell letters to family members and tobacco companies.
In the work, Linda, a New York woman, writes three letters. “We’re running out of tomorrows,” she writes to her three children.
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