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CHICAGO The American Legacy Foundation beat back the last remnant of a challenge from Lorillard Tobacco Wednesday when the Federal Communications Commission ruled in the smoking prevention group’s favor.
The commission dismissed the cigarette maker’s claim that an ad for the “Truth” campaign violated FCC rules by including recordings from telephone conversations.
The offending ad was a radio spot in which a young actor identifying himself as a dog walker called the Lorillard switchboard. He offered to sell the company urine from his dogs to help the company manufacture cigarettes.
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