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BOSTON The American Legacy Foundation on Monday launches two 30-second TV spots in its national “Truth” anti-smoking campaign. Havas’ Arnold and Maxxcom’s Crispin Porter + Bogusky created the ads, which revisit the “Crazyworld” locale Legacy introduced earlier this year.
“Mineral Water” opens at the fictional “Crazyworld” carnival. Two young men are yelling to a crowd of onlookers: “In 1990, 72 million bottles of mineral water were voluntarily recalled due to the discovery of small traces of benzene.”
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