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NEW YORK The American Legacy Foundation has introduced a new television campaign combining giant arrows indicating points of interest and the theme “Truth found.”
Havas’ Arnold in Boston and MDC Partners’ Crispin Porter + Bogusky in Miami share the Legacy account.
The campaign consists of four new spots, each pointing out the dangers of smoking. In “Marlboro Cow,” teens ride cows through Wall Street, then compare the methane that cigarettes produce to methane found in the animals’ flatulence.
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