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DALLAS GSD&M has created TV spots for the American Legacy Foundation that will run in four pilot markets through June 2007, the agency said.
The ads promote a “quit smoking” package from the foundation that guides smokers through the process of breaking their addition to cigarettes and tobacco.
Three spots depict the mental states of people who are attempting to quit. Stimmung of Santa Monica, Calif., provides a somber soundtrack on two of the commercials.
In “Fantasy,” a man preparing to use a copy machine in an office looks down through a window at his co-workers enjoying a smoking break.
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