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WASHINGTON — The American Legacy Foundation said it is soliciting ideas from its current media buyer, Arnold MPG, New York, and other undisclosed media experts to make its $50-$75 million media buying operation more efficient.
Chris Cullen, Legacy’s evp of marketing and communications, said “this is not a review. Our media buying remains at Arnold.”
Cullen called his effort “an audit,” which he said must be done because funding from the tobacco industry, which supports the Truth campaign, will change.
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