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A Father’s Day promotion by Absolut Vodka may receive a mixed response from consumers on June 15 if the results of a brief, informal poll conducted by Adweek are anything to go by.
A bulky insert created by TBWA Chiat/Day in New York will fall out of 250,000 copies of The New York Times on that Sunday. The insert consists of a blue envelope with a cellophane window in the shape of the familiar Absolut bottle icon, and the words ‘Absolut Dad’ beneath it.
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