Lear, LaChapelle Court Youth Vote

Norman Lear is famously liberal, yet his “Declare yourself” campaign to encourage youth voting “will be scrupulously nonpartisan, because that’s the way you raise money,” he said.

So far, he has raised $35 million and garnered 123,000 downloaded voter-registration forms for a celebrity-based PSA campaign through independent Benenson Janson Advertising in Studio City, Calif. TV and radio ads launch in mid-July. Print follows in August.

The 10 print ads and three TV spots will be produced and directed by provocative photographer and commercial director Dave LaChapelle, known for his music videos for Britney Spears and Christina Aguilera.