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AGENCY: Tatham Euro RSCG, Chicago
CLIENT: Stouffer Foods, Solon, Ohio
EXECUTIVE CREATIVE DIRECTOR: Judith Werme
ART DIRECTOR: John Linesch
COPYWRITER: Karen Wallisky
PHOTOGRAPHERS: George Grigus (food), Jean Moss (people)
Ads that employ feminist themes for selling things to women tend to be pretty inept at it. This one is an exception, playing the game with skill and subtlety. Picking up on the photo, copy recalls the bad old days ‘when your mother had to pretend she was satisfied with a watercress sandwich’ and ‘Ladies who lunched, didn’t.’
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