SAN FRANCISCO Dr. Martens said it has selected Leagas Delaney as its new advertising agency.
The Portland, Ore.-based shoe company had previously worked with Mustoe Merriman Herring Levy in London, but was not associated with an agency when it launched this two-month review. The other shops involved in the review included Cole & Weber/Red Cell in Seattle and Portland, Ore., which pitched with HHCL/Red Cell in London, as well as Edison Design in Portland and Fresh Britain in London.
Independent Leagas Delaney will work with Dr. Martens globally. The shop will run the account from its San Francisco location and service the European business from its London office. It's a slight rebound for the Bay Area agency, which lost the Virgin Mobile account last week to Fallon in New York.
Billings were undisclosed. According to CMR, Dr. Martens had no ad expenditures last year after spending $5 million in 2001.
"This is one of those iconic brands that you dream of working for," said Vince Engel, Leagas Delaney's North American creative director. "The clients are smart, accessible and intent on creating successful work—it is a perfect combination."
The agency will handle creative and media duties. A media plan has not yet been established, said a representative for Dr. Martens. The 33-year-old footwear maker, a division of U.K.-based R. Griggs Group Limited, has done television advertising in the past.