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Societe BIC S.A., which established the worldwide market for disposable shavers and pens, has kicked off a search for a global agency to handle its estimated $50 million worldwide account.
An executive at the Clichy, France-based client confirmed the search, but offered few details.
Claire Gerard, a BIC communications executive, confirmed BIC’s U.S. ad business is included in a “global” review, but declined comment on ad spending, the number of agencies invited, or which shops handle BIC’s ad business globally.
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