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Saks Department Store Group moved closer to finding advertising agencies for all its department store chains, awarding its $4 million Younkers account to Laughlin/Constable and its $15 million Parisian account to O2 Agency.
Just weeks after landing Saks’ $20 million Carson Pirie Scott account, L/C reeled in the Younkers business. The account will be handled out of the agency’s Chicago and Milwaukee offices. Younkers is based in Des Moines, Iowa.
“I think proximity led to the decision [as well as] our expertise in retail,” said Andrew Rychlik, L/C’s executive vice president and retail head at the agency.
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