Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In radio advertising, lawyer jokes are like middle-relief pitchers—pedestrian but useful in a pinch. Occasionally, though, they get hammered.
Kentucky’s Transportation Cabinet found that out the hard way when it aired a radio ad promoting safe driving that offered this drawled description of an accident scene:
“A car full of lawyers turned over right in front of old man Jenkins’ place. He comes out and buries them all. The sheriff asked old man Jenkins, ‘You sure they were all dead?’ ‘Well,’ says Jenkins, ‘some said they weren’t.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in