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Lawson Industries Taps Starmark for New Effort

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ATLANTA Starmark International has added Lawson Industries to its client roster, sources said. The shop will develop a corporate-image campaign for the aluminum door and window manufacturer.

Lawson Industries, based in Medley, Fla., is preparing to launch a new product line that features Miami-Dade-approved impact-resistant windows and doors, said Brandon Hawthorne, vp of business-to-business markets at the Fort Lauderdale, Fla., agency. He added that Starmark's creative team is charged with creating a corporate-image and marketing-collateral campaign that will build awareness of the company's products and services.

Lawson Industries, founded in 1962, is family-owned and operated. The company has 300 employees and a 300,000-square-foot manufacturing plant.