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BOSTON LaunchPad Media has unveiled Web sites for Duncan Hines bake goods, Hungry-Man frozen dinners and Mrs. Paul’s and Van de Kamp’s frozen seafood, all brands owned by Pinnacle Foods Group in New Jersey.
The shop in Watertown, Mass., picked up the online work as an extension of its traditional TV efforts for the client, which included Hungry-Man commercials starring NFL players.
“A Web site is very different from a TV spot, but the demands and expectations are much the same,” said Alex Poulos, president of LaunchPad.
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