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Launch Partnership will break away from its parent company, Temerlin McClain, on Feb. 1.
Executives of the subsidiary proposed the separation to Temerlin after losing creative duties on the estimated $6 million Dave & Buster’s account last month to Square One.
“[D&B] was the tipping point. If we’d maintained it, we would have a critical mass for Temerlin and [parent Interpublic Group] where the status quo was good enough,” Launch partner Michael Boone said. “By not having it, changes would have to be made and they would have been crippling.
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