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Launch Partnership will initiate the first advertising campaign for Hotel Reservations Network with two teaser spots this week.
The 15-second ads break on national cable programming just three weeks after Irving, Texas-based Launch was awarded the account following a review of undisclosed agencies.
Launch’s travel and hospitality experience (two of its partners helped launch American Airlines’ Web site) was instrumental in the account win, the agency said. Another factor was its relationship with sister company Match.com,
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