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A broader competitive field has led Firstar in Milwaukee to launch a new TV and print campaign from Laughlin/Constable intended to appeal to investors of all ages.
The campaign features a new tagline, “To get there, start here,” and presents a variety of financial dilemmas–such as a young couple wondering how best to save for a larger home–that, it is suggested, can be solved with help from Firstar’s savvy investment advisers.
Four 30-second TV spots break Feb.
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