Laughlin/Constable Acquires Ayer, Prepares For Rebirth In Chicago

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After more than two decades in Milwaukee, Laughlin/ Constable is entering the Chicago market in a move that positions the agency for quicker and more substantial growth, its executives said last week.
L/C last week acquired N.W. Ayer & Partners’ Chicago office from the MacManus Group and merged the shops under the L/C banner. Ayer Chicago president Dean Proctor will retain his title at the combined shop.
“This radically changes the perception of us,” said Steve Laughlin, who remains managing partner of L/C, along with John Constable.

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