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Medical Gear Supplier Signs Richards Unit
DALLAS–The Richards Group’s Latitude affiliate here has picked up marketing duties for Skin Imaging Centers of America without a review.
Skin Imaging Centers–the new name for Dallas-based medical equipment supplier Day Surgical Inc.–has contracted Latitude to promote an early detection system for malignant melanoma.
Latitude principal Stuart Hayashi said the assignment was made partly because the client knew of his shop’s work in the category for Baylor Health Care System.
Hayashi said Skin Imaging Centers president Scott Day is raising capital and plans to back 1999 marketing programs with $5 million.
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