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Dieste & Partners, Garcia/LKS Benefit via Online Account Wins
By J. Dee Hill
DALLAS–Two Hispanic agencies have found that digital pays in a market in which the percentage of Latinos online tops the U.S. average (36 percent versus 34 percent).
Dieste & Partners in Dallas last week confirmed that it has won the account of Univision.com. The portal site, still under development, is the much-anticipated adjunct of the Spanish-language television network that currently commands 80 percent of the Hispanic viewing audience.
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