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NEW YORK With the Latin Grammys only a few weeks away, sponsors are quickly stepping up efforts to roll their marketing initiatives around the event.
Wal-Mart, the event’s exclusive retail sponsor, today is launching “Tu mundo. Tu musica,” a national campaign promoting the sale of Latin music CDs in stores nationwide from as low as $9.72.
Financial details of the campaign were not disclosed, but it is clear that corners were not cut, as it includes several television and radio spots, online and print ads, and in-store display promotions nationwide.
Alex
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