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NEW YORK With the Latin Grammys bound for Las Vegas, where it will mount the 8th annual music event on Nov. 8, show sponsors such as Heineken USA said they are betting their brands will win big with Latino consumers. And like last year’s awards show, which counted a dozen or so new and returning brand sponsors, the upcoming event in its new home promises to be just as successful.
“Las Vegas is as aspirational a destination as New York City was last year for the Latin Grammys,” said Paul Smailes, Hispanic brand manager of Heinken.
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