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Allied Advertising, Public Relations has acquired Paramount Pictures’ Southeast marketing account, formerly held by Fahlgren here.
Boston-based Allied will now oversee the Hollywood studio’s advertising, promotions and public relations in Georgia, Tennessee, the Carolinas and Florida.
A source at Fahlgren, which held the business since 1997, said the decision to shift the account was driven by a strong business relationship between Arnold president Gerald Feldman and Tom Campenella, Parmount’s executive vice president of marketing and advertising.
“They’re calling this a consolidation,” the source insisted.
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