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NEW YORK Active International said today it has hired Eric Larsen as chief operating officer.
He replaces Frederick Feust, who the Pearl River, N.Y.-based corporate trading company has shifted to the newly created role of president of Active’s international division.
The company buys media time for clients, who pay for it with a combination of cash and underperforming assets. Last year the company placed an estimated $1.1 billion in ads for its clients.
Larsen is a 25-year veteran marketing executive who served as a vice president and later president for North American operations of WPP Group’s Wunderman direct marketing agency from 1999 to 2000.
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