Larry Postaer

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Postaer may have sold your family its first color TV. He wrote the back-cover catalog copy for Sears’ Silvertone TV as a Chicago copywriter in the ’60s, using it as his calling card to join Stern, Walters & Simmons. In 1976, he joined Needham Harper & Steers, working on Dial, Wrigley’s and Bud Light, and in 1981 moved to its L.A. office. He is now ecd and director of creative services at what is now called RPA, the Honda and Acura shop that he and Gerry Rubin have run since 1986.

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