Larkin In Dallas, Pittsburgh's Marc Link Offices In A Regional Network

The principals of Larkin, Meeder & Schweidel here have merged operations with Marc Advertising, headquartered in Pittsburgh, to create a $250-275 million multi-regional agency network.
The combined limited partnership creates a six-office system that will maintain all principals of the two respective agencies and leave current client arrangements unaffected. Larkin offices in Dallas; Tulsa, Okla.; and Orlando, Fla., have been redubbed LMS/Marc Advertising.
LMS/Marc president and chief executive officer Carl Larkin said talks with Marc took place for more than a year, as his $80 million agency sought to break through a “critical mass” barrier that sometimes hindered new business opportunities.
“A lot of the agencies in the mid-size range find out that they’re too large for some clients and too small for others,” said Larkin.
Executive vice president Bill Meeder has accepted the role of chief operating officer, while fellow executive vice president Kim Schweidel maintains his post as executive creative director.