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A planned magazine targeting Latina teens–written entirely in English–faces skepticism from media buyers who feel Spanish is still the best way to reach that market.
Bill Ryan, publisher of Latin Girl (shown here), which debuts Jan. 14, said 90 percent of girls in focus groups “read English because it’s what they’re taught.”
Despite the data, some are unconvinced. Cristina Altieri-Martinez, Latin Girl’s ad director, said large shops sent her to their Spanish-language affiliates, many of which balked at the English format.
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