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Lang/Durham has un-veiled a multimedia campaign for Liberty Bank, its first work for the client since adding the account earlier this year.
To illustrate the Liberty’s “Banking for life and the way you live it” strategy, a TV spot from the West Hartford, Conn., agency depicts adults and children at work and play. “And banking? Why, that’s just a few simple stops to help you on your way,” says a voiceover.
The message, according to the agency, is that banking is not at the forefront of most peoples’ minds.
The spots are running on Connecticut network affiliates.
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