Lands' End Picks CMO | Adweek Lands' End Picks CMO | Adweek
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Lands' End Picks CMO

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CHICAGO Lands' End has hired former Galyan's executive Ed Whitehead as its new chief marketing officer.

Lands' End, a subsidiary of Sears, Roebuck and Co. in Hoffman Estates, Ill., uses Havas' McKinney + Silver in Raleigh, N.C., as its lead agency.

The client spent $25 million on ads last year, according to TNS Media Intelligence/CMR.

Whitehead was formerly vice president of marketing for sporting-goods retailer Galyan's, and was founder and chief operating officer of brand consultancy Workshop. He has also worked for Calvin Klein, Harrods, Mossimo and Nike.

"Ed is a nationally respected marketing and retail executive, filled with a wealth of expiernce in developing integrated marketing strategies across multiple channels and media," said Mindy Meads, president and CEO of Dodgeville, Wis.-based Lands' End, in a statement.