Cranford Johnson Robinson Woods has been named advertising agency of record for Land O'Frost's national brand-building campaign.
The $2-5 million deal with the Lansing, Ill., luncheon meat processor involves packaging, sales collateral and in-store displays, as well as nationwide consumer promotions and freestanding inserts.
"We are looking forward to partnering with Land O'Frost because it is a national, successful and growing brand . . . [and] represents an exciting new opportunity for us to showcase our creative skills outside the Arkansas market," said CJRW senior vice president Don Lenehan in a statement.
CJRW, based in Little Rock, Ark., posted capitalized billings of $75 million last year. --J. Dee Hil