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Toyota’s Camera-Shy SUV Is Ushered Into Spotlight
LOS ANGELES–One of the first but lowest-profile sport utility nameplates is getting ready to step out of the shadows.
After 40 years in the U.S. market, Toyota Motor Sales’ Land Cruiser sport utility vehicle is getting its first TV ad support. A 30-second spot, breaking this week, will be the centerpiece of an estimated $10 million integrated campaign for the Land Cruiser from Saatchi & Saatchi Los Angeles.
The Land Cruiser has traditionally posted strong sales with little ad support.
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