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$6-8 Mil. Campaign for Fetish Body Products
LOS ANGELES–Appealing to the obsessions of young teenage girls is the goal of a new $6-8 million campaign for Fetish fragrance and body products.
Del Mar, Calif.-based Lambesis created this first global TV and print campaign for the client. The first three TV spots break globally on youth-oriented networks and cable stations in April.
One 15-second spot, “Tight pants,” shows a thin young girl trying to squeeze into a pair of small leather pants after spraying herself with Fetish.
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