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LOS ANGELES Advertising veteran Simon “Si” Lam died June 17 after a lingering illness that ended in heart failure. He was 80 years old and living in Santa Monica, Calif., near the agency at which he worked for more than three decades.
According to Lam’s son, Perrin, a copywriter, Lam’s legacy at Doyle Dane Bernbach in Los Angeles, where Lam worked from the early 1950s to 1976, was “in taking outdoor to another level of intelligence and sophistication.
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