Laika Names CMO | Adweek Laika Names CMO | Adweek
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Laika Names CMO

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Cynthia Barton Rabe has become vice president and chief marketing officer of the entertainment division at Laika, a commercial and theatrical animation house in Portland, Ore. A 20-year marketing veteran, Rabe held managerial positions at Intel and Ralston Purina, among others. Rabe will develop and implement the company's marketing plans and strategies and identify and exploit rights associated with film-distribution arrangements, market research and public relations. She is the author of The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing About It.