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Pam Laffin earned minor cult status in Massachusetts in the 1990s after appearing in a series of anti-smoking ads for the Massachusetts Department of Public Health. Now, she appears posthumously in a breaking DPH effort questioning the “good deeds” claims made by tobacco companies in their own ads.
Laffin died last year at age 31 from emphysema. She attributed her health problems to smoking cigarettes, a habit she began at age 10.
The DPH’s TV and print campaign, crafted by its long-time agency Arnold, Boston, is running for the next few weeks.
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