Labatt 'Looking At' Beck's

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO — Labatt USA confirmed it is evaluating its $10 million U.S. Beck’s Beer ad account, now at Saatchi & Saatchi, and is thought to have started talking to agencies, sources said.

Beck’s was acquired by Labatt parent Interbrew in a cash deal valued at $158 billion that closed last month.

“Given the acquisition of Beck’s we’re looking at all our suppliers,”said Cal Bricker, a representative for Norwalk, Conn.-based Labatt USA. “We’re looking at all aspects of our business and advertising is a part of it.”

Bricker





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in