Labatt Brew Review Spews List

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Although Thirsting for Beer, Arnold Withdraws; Mullen Remains
BOSTON–Not since Arnold Communications staffers slaked their thirst with Molson and Steinlager in the mid-1980s have they had a beer to promote–and Labatt USA’s Sol brand won’t be next.
The Boston-based shop withdrew from a review for the $10 million account following a briefing early last week at Labatt’s offices in Norwalk, Conn.
Also at the briefing were Mullen, Wenham, Mass.; Kirshenbaum Bond & Partners, New York; McKinney & Silver, Raleigh, N.C.;





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in