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Eyewear retailer Vista Eyecare is conducting an agency search for its estimated $9 million account, and expects to have a short list of five or six shops from Los Angeles and the Southeast by the end of this week.
The Lawrenceville, Ga., company was known as National Vision Associates until last year, when it acquired three competitors: New West Eye Works, Frame-n-Lens and MidWest Vision. It has operated its eyecare centers out of Wal-Mart retail stores, but the newly acquired units are mostly freestanding sites in malls and strip malls.
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